Nestle Can No Longer Advertise Nesquik As “A Great Start To The Day” In The UK

The U.K.’s Advertising Standards Agency is cracking down on Nestle for encouraging poor nutritional habits in children.

Nestle Can No Longer Advertise Nesquik As A Great Start To The Day In The UKAmerica may be known for its obesity epidemic, but the UK isn’t far behind. In fact, in 2013, 62.1% of adults in the UK and Ireland were considered to be overweight or obese.

As has been shared before, the high intake of refined sugars and low-quality fats is contributing to this problem. Unfortunately, few people know what to pick up at the grocery store because of all the misguided food advertising.

For example, many families indulge in Nestle’s Nesquick product as a morning pick-me-up or an afternoon treat. It’s advertised to be “a great start to the day,” so many assume it offers health benefits and must be good for the body.

Unfortunately, it is anything but. In one 200-millimeter drink made with 3 teaspoons of Nesquik hot chocolate, there are 20.2 grams of sugar.

According to the American Heart Association, the average man should consume up to 37.5 grams (or 9 teaspoons) of added sugars per day, and the average woman should consume up to 25 grams (6 teaspoons).

You can see, then, that this sugary drink is anything but optimal for health. And the U.K.’s Advertising Standards Agency (ASA) recognizes this, which is why it is forcing Nestle, the product’s maker, to remove its claim that the beverage is “a great start to the day.”

Reports BBC News, Nestle reportedly said it was “disappointed with the ruling” but that it would remove the strapline. It is also “actively looking for solutions to help us reduce sugar.”

The agency upheld a complaint from the Children’s Food Campaign which argued the tag-line encouraged poor nutritional habits in children.

“Because the product was high in added sugar, we considered that the suggestion that Nesquik was a suitable regular breakfast option for children encouraged poor nutritional habits in children,” said the lobbying group.

Nestle isn’t going down easily, however. The Swiss food group argues that the majority of sugars found in the instant beverage come from lactose, which occurs in milk. It also says that the instant drink contains added vitamin C and D, zinc and iron.

A Nestle UK spokesman told HNGN:

“The advert for Nesquik Hot Chocolate shown on the label of a family-sized bottle of milk was undoubtedly targeted at adults who were shopping for their family, making it clear that the product should be consumed over a number of days, rather than in excess.

However, we always listen to concerns when they are raised.

As a responsible manufacturer and to remove any ambiguity in the future, we will no longer use the statement: ‘For a great start to the day!’ in our UK advertisements.” 

The company also says that the bunny on its packaging was “carefully designed to convey a physically active, energetic character who could promote a healthy lifestyle.”

Despite the company’s defense, there are many advocates for healthy, sustainable living applauding the ASA’s recent ruling.

Said Malcolm Clark, coordinator of the Children’s Food Campaign:

“The government should no longer leave marketing rules in the hands of industry and advertisers, but take a stronger lead in its forthcoming obesity strategy and introduce tougher restrictions protecting children.

It is the second time in almost as many years that we have forced Nesquik to change their advertising because it encouraged poor nutritional habits in children and could be seen to mislead parents about the health benefits of such a sugary product.”

Find us here

Get news from the CSGLOBE in your inbox each weekday morning

The views and opinions expressed in this article are those of the authors/source and do not necessarily reflect the position of CSGLOBE or its staff.

Paid content

Americans are starting to suffer from Trump’s health-care sabotage

IT is a tribute to the resilience of the United States’ public and private institutions that, despite President Trump’s incoherent management, the country has,...

Is USA lying to WHO on virus data? Or WHO is lying the world?

Numbers have a certain mystique: They seem precise, exact, sometimes even beyond doubt. But outside the field...

Internal Emails Show FDA is Withholding the Fact that Foods in Your Pantry are Laced With Toxic Weedkiller

Glyphosate is Monsanto’s flagship herbicide, appearing in hundreds of agricultural and gardening products, and although it has been linked to cancer and other serious...

What's New Today

Georgia House Votes To Allow Citizens To Abolish Police Departments In The State

The Georgia House backed an effort on Friday to dissolve the Glynn County Police Department and any...

Leaked CDC document contradicts Pence claim that U.S. coronavirus cases ‘have stabilized’

Even as Vice President Mike Pence wrote in a Wall Street Journal op-ed published Tuesday that coronavirus...

Five bombshells about Trump from Bolton ‘s book

Excerpts from former national security adviser John Bolton ’s book about his time in the Trump administration...

Don’t Listen to Fox. Here’s What’s Really Going On in Seattle’s Protest Zone.

It seems I live in a city undergoing a “totalitarian takeover” that will lead to “fascist outcomes”...

MOST READ

What Is Agenda 21? Depopulation of 95% of the World By 2030

Most people are unaware that one of the greatest threats to their freedom may be a United Nations program which plans to depopulate 95%...

Complete List of BANKS Owned/Controlled by the Rothschild Family

What’s the significance of having a central bank within a country and why should you concern yourself, your family and colleagues? Central banks are illegally...

Leaked CDC document contradicts Pence claim that U.S. coronavirus cases ‘have stabilized’

Even as Vice President Mike Pence wrote in a Wall Street Journal op-ed published Tuesday that coronavirus...

Americans are starting to suffer from Trump’s health-care sabotage

IT is a tribute to the resilience of the United States’ public and private institutions that, despite President Trump’s incoherent management, the country has,...

Many urban tap water systems loaded with SSRI antidepressant drugs

As you may recall, the Associated Press (AP) released the results of a groundbreaking investigation it conducted back in 2008 concerning the presence of...

Many urban tap water systems loaded with SSRI antidepressant drugs

As you may recall, the Associated Press (AP) released the results of a groundbreaking investigation it conducted back in 2008 concerning the presence of...

After Watching This, You’ll Think Twice About The Food You Eat!

After watching this trailer for the documentary FED UP you will realize that the food industry is hiding some very important information from us. This...

HERE Is a VIDEO From 9/11 That The GOVERNMENT DIDN’T WANT YOU TO SEE

The government is still hiding 84-85 more videos of the Pentagon attack. Why??? "There's plenty of factual information about 911 that would make the most...

Selected not Elected — Rothschild Hold $100,000 a Plate Dinner Fundraiser for Guess Who

Washington, D.C. – Providing even more proof that she is simply a puppet for the ruling oligarchy, on Thursday, Hillary Clinton attended a $100,...

Adidas Wants to Turn Ocean Plastic Into Sportswear

Adidas group announces new partnership with Parley for the Oceans and launches sustainability progress report Would you buy shoes or clothes made from trash that...

New Zealand Now Recognizes ALL Animals As Sentient Beings!

Animals Are Now "Sentient Beings" According To New Zealand Law The New Zealand Government has formally recognized animals as 'sentient' beings by amending animal welfare...