McDonald Brothers sales are so bad they just stopped sharing the numbers

McDonald Brothers sales are so badSince its first restaurant opened in San Bernardino, California, in 1940, it has almost become the global standard bearer of “Americana.”

The first and last word in fast food, making burgers the ultimate in convenience dining for the better part of 60 years.

The McDonald Brothers turned a simple burger joint into an instantly recognizable corporate entity that operates in over 36,500 restaurants, 119 countries and feeds 68 million people daily.

Yet more than 3/4 of a century after its inception, fervor is waning with the “I’m Lovin’ It,” ethos of the fast food franchise.

So now, the innocuous sweetness of mascot, Ronald McDonald, has evolved into a Creepy Clown, fanning concerns about fast food’s detriment to health.

Add increased knowledge of what goes on our plates and worries over genetically modified crops and other factors, the Big Mac’s appeal is now going the way of a rancid slice of gherkin.

The corporation has been on the ascendency since Ray Kroc opened his Des Plaines, Illinois franchise in 1955.

Yet recent financial reports have not been such a tasty morsel for the food giant.

As of April last year, McDonald’s suffered its 11th consecutive month drop in same-store sales with overall sales in America dipping by 4% and 1.7% worldwide.

The ignominy of parading such losses forced the restaurant chain to renege on reporting on monthly sales figures that it began to produce since 2003.

The embarrassing figures have forced McDonald’s to make concessions, such as remodelling into: “a modern, progressive restaurant.”

Some of their measures like increasing wages, adding all-day breakfasts, grainting greater power to frachisees and customized burgers, may go some way towards Hamburgling some losses back.

Although McDonald’s is far from being ruined and Ronald McDonald is a long way from lurking in the woods like his Creepy Clown peers. Yet do these losses indicate some kind of culinary paradigm shift?

There could be numerous reasons behind their drop, one of the more straightforward explanations would be a spike in greater and varied competition.

For example, in the UK in recent years, chicken restaurant Nando’s has exploded in popularity, offering swift peri-peri chicken on a plate. Another excuse could be the recent economic struggles of the last several years.

Although McDonald’s isn’t particularly expensive, it is an indulgence that can be easily avoided and perhaps sorely missed when people are penny pinching.

Frugality being the watchword recently has prompted the rise of a clutch of money conscious cooks, who take an aim at taste and price in equal mouthwatering measures.

Bloggers like Jack Monroe have made menus on a shoestring almost de rigeur when financial troubled waters are choppier than ever. Also apps and sites like Tasty, have made kitchen innovation much more simplistic in our social media saturated epoch.

With their pacy and quirky videos with equally quirky alterations to modern favourites, sites like Buzzfeed Tasty deliver something different to cooking without the tedium of lessons.

Also, GMOs are worrying people. There is somewhat of a drive to know what’s in food more than ever. The development of GMOs is a double-edged sword. In some ways, engineering crops that can withstand extremes in climate may go a long way to aiding global poverty.

However, with GMOs and advances like CRISPR Gene Editing, there are limitless possibilities to mutating crops with some very questionable variants… glow in the dark pigs, anyone?

Quick “Frankenfood” concoctions in a lab could become cheaper than fresh, organic materials and corporations are all about minimizing spending to maximize profit.

Fast food has never been a benchmark of healthy eating – despite probing documentaries like Supersize Me forcing a rethink of McDonald’s menus. So it may be all too tempting for McDonald’s and other fast food giants to become testing grounds for GMOs.

Or it could be something as simple as customers being tired of the menus. Although one can always rely on the fare at McDonald’s being consistent, it’s very unoriginal to anyone now and sometimes, the listless cooking of teenagers doesn’t whet an appetite too well.

Whatever the monetary malady that has hit this fast food chain is rooted in, it will need some TLC if they wish for customers to keep “Lovin’ It!”


Find us here

Get news from the CSGLOBE in your inbox each weekday morning

The views and opinions expressed in this article are those of the authors/source and do not necessarily reflect the position of CSGLOBE or its staff.

Paid content

Georgia House Votes To Allow Citizens To Abolish Police Departments In The State

The Georgia House backed an effort on Friday to dissolve the Glynn County Police Department and any...

14 African Countries Who Still Pay Colonial Tax To France

80% of the 10 countries with the lowest literacy rates in the WORLD among adults are in francophone Africa. Namely: Benin (40%), Burkina Faso (26%),...

France Declares All New Rooftops Must Be Topped With Plants Or Solar Panels

A new law recently passed in France mandates that all new buildings that are built in commercial zones in France must be partially covered in...

What's New Today

Georgia House Votes To Allow Citizens To Abolish Police Departments In The State

The Georgia House backed an effort on Friday to dissolve the Glynn County Police Department and any...

Leaked CDC document contradicts Pence claim that U.S. coronavirus cases ‘have stabilized’

Even as Vice President Mike Pence wrote in a Wall Street Journal op-ed published Tuesday that coronavirus...

Five bombshells about Trump from Bolton ‘s book

Excerpts from former national security adviser John Bolton ’s book about his time in the Trump administration...

Don’t Listen to Fox. Here’s What’s Really Going On in Seattle’s Protest Zone.

It seems I live in a city undergoing a “totalitarian takeover” that will lead to “fascist outcomes”...


What Is Agenda 21? Depopulation of 95% of the World By 2030

Most people are unaware that one of the greatest threats to their freedom may be a United Nations program which plans to depopulate 95%...

Complete List of BANKS Owned/Controlled by the Rothschild Family

What’s the significance of having a central bank within a country and why should you concern yourself, your family and colleagues? Central banks are illegally...

Putin has Banned Rothschild and His New World Order Banking Cartel Family from Entering Russian Territory

As of recently, Russian president Vladimir Putin took yet another decision for his country. "Under any circumstances", the Rothschild family is banned from entering Russian territory. Along...

Georgia House Votes To Allow Citizens To Abolish Police Departments In The State

The Georgia House backed an effort on Friday to dissolve the Glynn County Police Department and any...

250K Forcibly Removed From Their Homes In Brazil

250,000 People Forcibly Removed, Threatened With Eviction In Brazil World Cup While the world’s media concentrates on the record goal-fest of the 2014 FIFA World...

Deadliest ever outbreak of Ebola virus

Here’s the Low-Down on West Africa’s ‘Out of Control’ Ebola Crisis The deadliest outbreak of Ebola virus in one of history’s worst outbreaks on record,...

Mexico Bans GMO Corn, Effective Immediately

A Mexico judge has placed an indefinite ban on genetically engineered corn. Effective immediately, companies like Monsanto and DuPont/Pioneer will no longer be allowed to...

Spending time with nature has extensive mental health benefits

Intuitively, many people understand nature's role in human health. Whether it is walking on the beach, swimming in the ocean, or hiking in the mountains,...

Farmers Can Receive Grants to Move to Organic Farming

Two Midwestern states in the U.S. are offering farmers three years of support to move to organic crop production. Farmers would ditch GMOs along with...

This Is What Different Fingers Length Reveals About Your Personality!

Did you know that the length of your fingers can reveal something about your personality!? Compare the length of the index finger and ring finger...


Nikola Tesla was a unique researcher during the 19th century. In 1895 Tesla had his first finding that time and space actually could be...