Here’s How Those Fast Food Ads Trick You!
We’ve all fallen victim to false advertising at one point or another — whether it be a very important message buried in the fine print, misleading phrases, or flat-out lies. But one of the worst types of false advertising is the type that you can see: deceitful food photography.
Food ads do a great job of seducing us, but the harsh reality is that, all too often, the food in person looks nothing like it did in pictures. In some sense, these food photographers are geniuses — and magicians, wielding the powerful tools of professional lighting and Photoshop expertise. But for the customer, the discrepancy between food ads and reality can be a source of major culinary disappointment. So don’t let yourself be fooled, check out the below match-ups of food ads vs. real pictures … but be prepared, these pictures are not pretty.
Food Ad Tricks: Helping Kids Understand Food Ads on TV
A segment from the popular series “Buy Me That.” We’ll meet a “makeup artist for food,” who surprises us all with this behind-the-scenes look at how burgers (and fries) are made to look their best for television.
Why does your food look different in the advertising than what is in the store?
Here is the answer:
Behind the scenes at a McDonald’s photo shoot
It makes you wonder what they archived by running this campaign… Was this a propaganda campaign to fool the public into believing that they are actually “transparent” or was this just another marketing campaign to sell more burgers?
Here is another one: Fast Food ADS vs. REALITY Experiment
Why does fast food look so much better in ads than in reality? We returned sad-looking food at McDonald’s, Burger King, Wendy’s and Jack in the Box to see if they actually could make their food look like it does in their own pictures!