A Clever And Thought Provoking Driving AdEyes on the road: Anti-Texting & Driving Ad

The guys at Volkswagen Hong Kong recently revealed their latest anti-texting while driving message to a cinema full of moviegoers and we have to say, it’s a really good idea.

The video just goes to show how easy it is to become distracted by your phone and by doing something as little as looking down to check your messages, you’ll actually miss the bigger picture in front of you.

By now, the dangers of texting while driving are obvious. But if you need any more convincing, this candid-camera ad from Volkswagen drives the point home.

The advertisement, set in what appears to be a movie theater in Hong Kong, shows an audience watching intently as it’s presented a driver’s seat view out of the windshield of a moving car.

However, after a few moments, a mass text — sent on purpose from inside the theater — goes out to all the moviegoers.

Most of the entire crowd reaches down to whip out their phones, and…

You can probably guess what happens next. In 2012, the National Highway Traffic Safety Administration estimated that 3,328 people were killed and another 421,000 people were injured in accidents involving distracted drivers.

“[B]ecause text messaging requires visual, manual, and cognitive attention from the driver, it is by far the most alarming distraction,” the NHTSA’s website says.

See also: 5 Minutes Of What The Media Actually Does To Women

One of the coolest ways I have seen to remind people NOT to text or use their cell phones while driving.

Far too many people still think it’s okay to have a sneaky look at Twitter, Facebook or their text messages while driving, so hopefully those people will see this video and change their ways, or…